Measurement & Attribution at AdGrid
1 article Attribution ModelingCampaign AnalyticsAudience Measurement
Sara Lindqvist leads measurement and attribution strategy at AdGrid. Before joining the team, she spent four years in marketing analytics at a regional CPG company, where she built the attribution models used to evaluate OOH and digital media mixes for brands across the Southeast. She moved into OOH specifically because she believed the medium was undervalued by data, and wanted to close the gap between what operators could prove and what their inventory was actually worth.
Geopath certified, previously led measurement at a top-10 OOH agency
