Visual Location Verification: Why Maps Matter More Than Addresses

"We booked Billboard #145." "Great! Where is it?" "1250 Main Street, facing north."

Your install crew shows up. There are two structures at 1250 Main Street. One faces north. One faces northeast. Which one is #145?

They call you. You don't know. You call the vendor. Voicemail. The crew sits idle for 30 minutes. You just burned $150 in labor costs because an address isn't specific enough.

The Address Problem

Addresses work for mail delivery. They don't work for billboard operations:

1. Multiple Structures Per Address - A shopping mall might have 8 billboards at one address
2. Direction Ambiguity - "Facing north" could mean true north, sort of north, or toward the north side
3. Missing Context - An address doesn't tell you what the billboard looks like or what's around it

The AdGrid Solution: Visual-First Location Data

1. GPS Coordinates (Latitude & Longitude)

Every billboard has exact GPS coordinates eliminating ambiguity. When your install crew navigates using GPS, they arrive at the exact structure.

2. Google Maps Integration

AdGrid automatically generates map pins, Google Maps links, and Street View links. Sales reps see a map with all selected billboards and client location.

3. Automatic Map Photo Generation

For every billboard, AdGrid generates a map snapshot showing the location, surrounding streets, and a pin marking the exact spot.

4. Multiple Photo Types

• Map photo: The map snapshot
• Structure photo: Photo of the billboard from the ground
• Viewport photo: Photo from the driver's perspective
• Additional photos: Close-ups, installation access

The ROI of Visual Location Data

Time Savings (Ops):

• Old way: 5 phone calls per install = 75 minutes = $44
• AdGrid way: 0 phone calls (crew uses GPS)
• Savings: $44 per install × 200 installs = $8,800/year

Conversion Rate Improvement (Sales):

• Old way: 18% acceptance rate (unsure about locations)
• AdGrid way: 25% acceptance rate (see exactly what they're getting)
• 7% improvement = $35,000 additional revenue per 100 quotations

Total annual impact: $43,800+ per operator managing 200+ campaigns

Conclusion

Addresses are for mail. GPS coordinates are for precision. Maps are for confidence.

No more phone calls. No more guessing. No more "I can't find it."