The 4-Step Production Workflow That Eliminates Creative Delays

Your client signed the contract three weeks ago. The campaign starts Monday. It's Thursday. You still don't have approved creative.

This is the OOH industry's silent profit killer: creative delays. A billboard without creative is just an expensive blank wall.

The AdGrid Solution: 4-Step Production Workflow

Step 1: Client Approval (Send Creative to Client)

Status: SENT_TO_CLIENT - AdGrid automatically generates spec sheets and creates production workflow records

Step 2: Internal Review (Client Submits, Ops Checks)

Status: CLIENT_APPROVED - Ops team reviews dimensions, format, and bleed

Step 3: Vendor Coordination (Send Creative to Vendor)

Status: SENT_TO_VENDOR - Emails vendor with creative files and specifications

Step 4: Vendor Confirmation (Production Complete)

Status: VENDOR_APPROVED → COMPLETED - Marks workflow complete and logs completion date

Why This Matters: The Numbers

Email-Based Creative Workflow:

• Average time from contract to creative approval: 14 days
• Average number of revision rounds: 2.5
• Percentage of campaigns that launch on time: 68%
• Ops team hours spent chasing creative per campaign: 4 hours

AdGrid Production Workflow:

• Average time from contract to creative approval: 7 days
• Average number of revision rounds: 1.2
• Percentage of campaigns that launch on time: 94%
• Ops team hours spent chasing creative per campaign: 0.5 hours

If you manage 200 campaigns per year:

• $24,500 saved in ops time
• 50+ additional campaigns (due to faster turnaround)
• Estimated revenue impact: $75,000-$150,000

Conclusion

Creative delays are the hidden cost of OOH operations. AdGrid's 4-step production workflow turns creative management from a chaotic email thread into a structured, trackable process.