How to Manage 500+ Billboards Without Losing Your Mind

You just acquired a regional OOH company. Congratulations! You now own 487 new billboards. They arrive as an Excel file with 63 columns. Half the photos are missing. 40% of the GPS coordinates are wrong.

Your team estimates it will take 6 weeks of manual data entry.

Or you could use AdGrid and do it in 3 hours.

The Scale Problem

OOH operators face two growth inflection points:

50-100 Billboards: The "We Need a System" Moment

Spreadsheets break at 100+ billboards - search becomes slow, multiple people can't work simultaneously, version control is impossible.

300-500 Billboards: The "We Need Automation" Moment

You're still doing everything one record at a time: updating prices, changing vendors, marking boards unavailable. This is where bulk operations become non-negotiable.

AdGrid's Bulk Operations

1. Bulk Import from Excel/CSV - Validates every row, flags errors, imports in batches
2. Bulk Update Prices - Update 47 billboards in 12 seconds instead of 20 minutes
3. Bulk Update Availability - Mark 80 billboards as MAINTENANCE in 20 seconds
4. Bulk Update Vendors - Change vendor for 120 records instantly
5. Bulk Delete (with Soft Delete) - Discontinue billboards without losing historical data
6. Bulk Add to Quotations - Add 35 billboards to a quote in 30 seconds

The Time Savings

Manual Data Entry (Traditional Method):

• Time per record: 3 minutes
• 500 billboards = 1,500 minutes = 25 hours
• At $35/hour = $875 in labor cost

Bulk Import (AdGrid Method):

• Upload, review, fix, re-upload, publish: 40 minutes total
• $23 in labor cost

Savings per 500-billboard import: $852 and 24.3 hours

If you do this twice a year, that's $1,704 and 48 hours saved annually.

Conclusion

Bulk operations aren't a luxury. They're the difference between "We can't take on more inventory" and "We can scale to 2,000 billboards."

If you're managing more than 100 billboards, you can't afford to work one record at a time.